Business with Heart

That’s been Fujsei Horiuchi’s sole principle since its founding 100 years ago. We put heart into our work to ensure that the people who enjoy our products enjoy each and every bite, and we’re not happy unless they’re happy. Our motto “business with heart” is as strong as ever as we enter the next 100 years of Fujisei Horiuchi.


Fujisei Horiuchi Co., Ltd. was originally founded in 1919 as a confectionery wholesaler in Aomori, Japan. In 2012, after nearly a century of service, Fujisei Horiuchi decided to use its expertise of regional specialties to develop its own original products—baked confectioneries, jellies, and more—all of which use only the best local ingredients.

1919Fujisei Horiuchi founded by Seigo Horiuchi
1961Company incorporates
1967Headquarters are relocated from Shin-machi to the Matsubara neighborhood of Aomori City
1983New shipping facility built in Aomori City industrial park
DyDo DRINCO vending service beings
2012Original product development begins
2013Event planning business begins in the Tokyo metropolitan area
2016GATEAU poco a poco opens
2017Bunaco Café opens
2018Flat Café opens
General Liquor License obtained
Company NameFujisei Horiuchi Co., Ltd.
Headquarters37-279 Nojiri, Nogi, Aomori-shi, Aomori 030-0142
CEOMasanao Kurata
Business DescriptionConfectionery and beverage wholesale, development and sale of original confectioneries, rental space management, DyDo DRINCO, Inc. distributor
Capital10 million yen
Employees112 (As of March 2019)
Major ClientsIto-Yokado Co., Ltd., ÆON Co., Ltd., Universe Co.,Ltd., Sakurano Department Store Co.,Ltd., Aomori Prefectural Government, Aomori Prefectural Co-op, Satocho Co.,Ltd., Yamazaki Baking Co., Ltd., National Federation of Agricultural Co-operative Associations, Other super markets and retailers
Major SuppliersLOTTE Co., Ltd., Morinaga & Company, Meiji Seika Kaisha, Ltd., Ezaki Glico Co., Ltd., Calbee Inc., Kameda Seika Co., Ltd., Fujiya Co. Ltd., DyDo DRINCO, Inc.
Affiliated BanksMizuho Bank, Ltd., Aomori Bank, Michinoku Bank
SubsidiariesPoco a Poco, Bunaco